Episode 28: Embody Your Values! Create and Show Up from your Core Values

Brave & Bold: The Personal Branding Podcast
Episode 28: Embody Your Values! Create and Show Up from your Core Values

Host: Kimberly Gayle

Episode Overview:
In this powerful episode, I dive deep into why knowing, living, and creating from your core values is essential for building a magnetic personal brand and sustainable business.

Key Takeaways
– Discover why authenticity isn’t just a buzzword—it’s the highest frequency a human can operate on
– Learn the crucial difference between beliefs and core values
– Understand how values help you make better decisions, set boundaries, and attract the right opportunities
– Get practical exercises to uncover your personal, professional, and industry values
– Learn how to recognize when you’re aligned with your values vs. when you’re off track

Featured Story
I share a pivotal moment from my corporate career at Target HQ when a simple interview question—”What do you stand for?”—caught me off guard and ultimately led me to transform my entire career path.

Why Values Matter in Business:
– Lead from an inspirational place
– Create captivating and differentiated messaging
– Make sound business decisions
– Build genuine connections with your audience
– Hire aligned team members and partners
– Develop authentic products and services
– Set effective boundaries
– Create people-first processes

Value Discovery Exercise Included:
Learn my three-circle method for mapping your:

– Personal core values
– Business/Professional values
– Industry values

Remember: When you know your values and embody them in your life and business, you naturally create emotional connections with your audience—the foundation of successful personal branding.

Answer these questions to help you identify your values:

What is most important to you in life?

What do you value?

What do you believe to be true?

What makes you different?

What makes you tick/come alive/lit up?

What makes you furious?

What pisses you off?

What do you believe is the most right way to do things?

What fuels you?

What drains you?

What do you wish were different in the world? In Business? In your industry?

If you were fighting an enemy/villain, what are you fighting against? To solve? In the world? In you business? In your industry?

What are you making different and better in the world?

What do you stand for?

What do you stand against?

If everyone could think/believe this way, what would “this” be?

If you could eradicate something/a problem in this world, what would that problem be?

In the world/in life? In business/marketplace? In your industry?

Helpful AI prompts to help summarize your values and create detailed descriptions of your values:

1. Attach your list of brand core values and enter this AI Prompt into ChatGPT, Claude or your preferred AI tool. As a [enter your title, expertise] to [enter your ideal customer], in a [blank] tone of voice, can you synthesize my attached core brand values and create 5 to 7 value titles and statements that encapsulate what I find most important. I want to display these on my website to help people understand who I am, how I operate and what I expect from myself and those I work with/partner with.

2. Can you create specific examples or manifestos for each value that demonstrate how these values come to life in ways of being and specific behaviors for me and my team?