Episode 33: Trust: The Ultimate Currency of Your Personal Brand I Personal Branding Pacific Northwest

In this dynamic episode of Brave & Bold The Personal Branding Podcast, host Kimberly Gayle dives deep into the foundational element of any successful personal brand: trust. She explains why trust isn’t just a nice-to-have but the essential currency that makes your brand thrive.

Key Takeaways:

• Trust Defined: Trust is the sense of security and confidence people feel when working with you—it’s your predictability, dependability, and earned credibility.
• Two Types of Trust:
  • Practical Trust: The baseline of showing up on time and delivering what you promised
  • Emotional Trust: The deeper level where people feel respected, heard, and authentically connected
• The Trust Hierarchy:
  1. Trusting yourself
  2. Trust from one person
  3. Trust from a small group (team, close community)
  4. Trust from a large group (audience, society)
• Building Trust with Others: Kimberly shares 13 non-negotiable practices, including valuing long-term relationships over short-term gains, being transparent, honoring commitments, and staying aligned with your values.
• Stephen Covey’s Author of The Speed of Trust – Four Cores of Trust:
  • Integrity: Being congruent inside and out
  • Intent: Having straightforward motives based on mutual benefit
  • Capabilities: Possessing the skills and knowledge that inspire confidence
  • Results: Establishing a track record of performance
• Trust Audit Questions: The episode provides a comprehensive set of questions to evaluate your self-trust and brand trust across the four cores of trust.
• The ROI of Trust: When you build genuine trust, your personal brand becomes magnetic, your business becomes resilient, and your impact becomes profound.